If you’re a small business owner and you’re trying to figure out how to get more leads (or sales) from Google and from the new wave of AI search tools (ChatGPT, Gemini, Perplexity, etc.), you’re in the right place.
I’m Jason Scott Montoya, and I work directly with business owners who want their website to become a real growth asset — not just an online brochure.
If you’re looking for a freelance SEO specialist, you can read this and quickly decide if we should talk.
The Big Picture: SEO Isn’t Dead — It’s Getting Filtered
More and more people are asking AI their questions instead of searching the old-fashioned way.
That doesn’t eliminate SEO.
It raises the bar.
Generic, copycat content is getting gobbled up by AI answers. The opportunity now is:
If you can publish content that’s based on real experience, real point of view, real stories, and real clarity — you’re not competing with the internet. You’re expanding the edge of it.
And when you pair that kind of content with smart on-page optimization (especially title tags), you give both Google and AI systems clear signals about what your pages are actually about.
What I Actually Do (In Plain English)
When business owners hire me, I help them:
- Create a plan (so we’re not guessing)
- Prioritize what matters (so we move the needle)
- Execute the high-impact work (so results show up in traffic, leads, and revenue)
Most small businesses don’t need every SEO thing.
They need the right SEO things, in the right order.
The 3 SEO Levers You Can Control (And the Ones I Focus On)
If you want more Google traffic, it comes down to three main actions you can control:
If you do those three things well, you’ll get a massive portion of the results most people want. Then we can layer on more advanced SEO if and when it makes sense.
The Most Effective SEO Task (And Why I Lead With It)
If you already have a content library on your site — blog posts, service pages, landing pages — the fastest low-hanging fruit I’ve found (over and over) is this:
Update your title tags.
I call it title tag defibrillation.
Because a good title tag can shock a stagnant page back to life.
It’s high-impact and low-effort. And it’s often the first thing I do when I step into an existing website.
Why title tags matter (even in the age of AI)
Title tags are one of the strongest signals you can send about what a page is.
They help:
- Google understands the page and ranks it
- Humans decide whether to click
- AI systems orient themselves when they summarize or cite your page
I’ve led title tag projects where the result was 36% growth in Google organic traffic year over year — and that was largely from title changes paired with already-rich content.
Two Ways We Can Work Together
Every business is different, but most of my work falls into one of these two paths:
1) Targeted, iterative projects (fast wins)
This is the let’s move right now approach.
We identify high-impact, low-effort opportunities and execute them in small batches.
Examples:
- Title tag audit + updates on key pages
- Fixing the most damaging technical issues
- Refreshing content that’s already getting impressions but not clicks
- Identifying what content you should create next (based on real search demand)
This is ideal if you want momentum, visibility, and results without signing up for a massive long-term engagement.
2) Full strategic plan (big picture clarity)
If you want to take SEO seriously and build a durable advantage, we can do a deeper discovery process.
This typically includes:
- Evaluating your content library quality and gaps
- Mapping your highest-value services/products to search intent
- Building a multi-month or multi-year SEO plan
- Setting a sustainable publishing + optimization cadence
This is ideal if you have larger goals (and you want SEO to become a real growth engine inside the business).
A Note on Content Merging (One of My Favorite Levers)
Sometimes the best SEO move isn’t to publish something new. It’s to take what you already have and make it richer.
Merging multiple weak or overlapping blog posts into one strong, authoritative page can create an exponential effect — like content fusion.
I’ve led consolidation projects where we merged hundreds of posts into a smaller library that was far richer, and it generated more search traffic dramatically.
And when you pair a good merge with a strong title tag update, you can supercharge the results.
How We Interface (And How I Charge)
I work with clients in batches of 10 hours. Those batches can be used on a bi-weekly, monthly, or quarterly pace — depending on your budget, capacity, and urgency.
To keep projects clear and moving, we’ll use a task/project system (Airtable is my preference, but we can use whatever you’re already using).
If you want to know my current hourly rate and availability, the next step is simple.
Who This Is For (And Who It’s Not For)
You’re a fit if:
- You own a small business and want more inbound leads from search
- You have a website with meaningful content (or you’re willing to build it)
- You want a specialist who can prioritize and execute, not just audit and disappear
You may not be a fit if:
- You’re looking for cheap SEO packages or generic deliverables
- You want to game Google with shortcuts instead of building durable assets
- You aren’t willing to publish and maintain real content over time
Want to Talk?
If you’re looking for a freelance SEO specialist and you want to work directly with the person doing the strategy and the execution, send me a message.
In your note, tell me:
- What your business does
- What you sell (and your best customers)
- Your website URL
- What you’ve tried so far
- What success looks like (leads, sales, traffic, etc.)
Then, if we're a good fit to work together, we can start with the highest-leverage next steps and build your marketing growth engine.
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