Skip to main content

Grow My Business

Business Development

Organizing Systems

People Management

Project Management

Content Creation

The Latest: System & Stories To Live Better & Work Smarter

jason montoya, sunset

The Midlife Advantage: Why Your 40s Are the Secret Weapon for YouTube Success // Showrunning YouTube #8

11 September 2026

You don’t need to be a viral sensation to build a legacy. In fact, the hustle-at-all-costs mentality of the younger creator is often the very thing holding them back. Here is why…

jason montoya

YouTube Is Doubling Watch Hours: We Have 6 Months to Get Monetized // Showrunning YouTube #9

10 September 2026

YouTube just announced a massive update to the Partner Program that doubles the requirement for monetization from 4,000 to 8,000 watch hours. This change takes effect on February…

jason montoya, neighborhood

The 500-Subscriber Threshold: Why Persistence Beats Perfection in the Creator Economy // Showrunning YouTube #6

08 September 2026

Hitting 500 subscribers isn’t just a vanity metric—it’s a testament to the friction of showing up. Here is how I’m building a sustainable creative flywheel, one unpolished, sincer…

jason montoya, marvel shirt in office

Facebook Monetization: What's Going On? Path of the Creator #3

04 September 2026

Facebook’s bonus system is changing fast, and creators are feeling the impact. In this episode, I break down what’s really happening with Facebook monetization in 2026, why bonuse…

jason montoya, sidebar chat

The Tyranny of Perfection: Why Your Flaws Are Actually Your Greatest Competitive Advantage

You’re waiting for the perfect lighting, the perfect script, and the perfect version of yourself before you hit publish. But here is the hard truth: perfectionism isn’t a standard…

jason montoya, dji mic minis

Unboxing the DJI Mic Mini // Showrunning YouTube #5

In this episode of Showrunning YouTube, I unbox and text out my new DJI Mic mini set of two microphones. Included are also my thoughts on a few weeks of use.

path of the freelancer, facebook video

Facebook Monetization in 2026 // Path of the Creator #2

In this episode, I share how I'm adapting to Facebook's changing monetization model by pivoting away from declining ad revenue toward targeted Reel bonus challenges and leveragi…

jason montoya, old sony handycam

Capturing DV Tapes From My Sony HandyCam To My Laptop Via USB // Showrunning YouTube #4

In this episode of ShowRunning YouTube, I share how I'm converting old DV tapes to digital files and migrating data from old hard drives. This is great footage I've been including…

blackout

The Digital Blackout: Why Nothing Is Worse Than Something

If your website is down right now you’re creating a Reputational Blackout. And in 2026, that’s not a neutral move. It’s a loud one. When we don't offer clarity, people have a ten…

wizard alchemy

The Search, The Showroom, & The Wizard

When a company tells me they need an informational website, I ask a different question: How do your users actually discover what they need? There are only three core mod…

from the real experts

Three Expert Marketing Strategies: What's Your Next Move?

In a world of ever-expanding noise, the most dangerous thing an expert can do is try to do it ALL (or to do the opposite, NOTHING). If you’ve spent 20 years building your expertis…

anchors

How Expert-Based Agencies (Like Law Firms) Can Adapt in the AI World

I don't like being caught off guard about things that can have a major impact on my way of life and work. Since many things have major impacts on our lives, our best antidote to b…