Explore why your organization should be inviting customer feedback
Here is what our family looked like before Zoe arrived.
On September 13th, we added another girl and our fifth child into the world. Caitlyn did most of the pushing (but I did watch enthusiastically from the sideline).
You know you want to see those pictures...Click here
How do we effectively get people to remember meaningful information? Monologuing at them won’t work, but memorable stories will.
Merging valuable insights and messages with a memorable story is how we create stickiness.
Think of how epoxy works. If you're not familiar, epoxy is a form of glue which comes with two separate ingredients. When merging the two chemicals (Resin & hardener), the fusion creates a strong bond, effectively fixing cracks and broken parts.
This is metaphor relays why stories are so powerful. We remember messages and information when they're paired with compelling stories.
Don’t believe me? Let's go back to our younger days when we learned about Aesop's Fables. I suspect you can quickly recall the lesson in these little parables.
- The Tortoise and Hare? Slow and steady wins the race.
- The Ant & The Grasshopper? Work hard and plan for the future when things are good.
- The Boy Who Cried, Wolf? Tell the truth or when it really matters, people won’t believe you.
People are intrigued and able to remember well when leveraging the power of a narrative. Whether you use them or not, stories matter because of their stickiness. Next time you have something important to share, don’t forget the story that goes with it.
"If I have seen further it is by standing on the shoulders of Giants." - Isaac Newton
Why is it that appreciation sometimes only comes after we lose something (or about to)? Or after a break?
What many of us fail to recognize and appreciate is how much of our goodness and prosperity is a result of those who came before us, leaders around us, and the systems driving our life and work. We benefit greatly from so many external factors, many of which are out of our control.
Explore how much our success is possible by the many external factors in our favor
Going niche (specific focused content) is what most blogging advisers recommend when starting and growing a blog.
And, I agree. I’d have more and quicker success here if I picked a topic like marketing and only wrote about it, and things directly related to it. But for me, the breadth of topics I'm interested in writing about expands beyond the multiple single categories I could write exclusively about (and I'm not currently interested in managing numerous blogs).
Explore my organic journey discovering my blogging focus
Packing our offering in a compelling way is the second achievement (of eight) in Path of the Freelancer (my first book, about flourishing in the vocation).
Since I began freelancing in 2014, I’ve been in an ongoing and organic process understanding and defining my freelance offering. Iteratively, I've improved how I understand and present it publicly.
Explore the label gifted to me about the role I play with clients
Small companies live and die by the success of their sales team. And when it’s failing, the owner is forced to dive in and help right the ship, or at least they feel that way.
But them simply diving into sales to do it themselves is only a short-term answer (if at all). The key is for them (or a sales leader) to stick around long enough to train and empower their team towards sustainable selling.
While a critical component of sales success is a visible, data-driven sales engine, the other just as important factor is a personalized plan and motivation for each individual salesperson and team.
Personally aligning your people with the organization’s objectives creates a system driven tension and accountability for pushing and pulling your people forward. No longer are you or management having to do this. Instead, it’s driven by the individual.
When I clearly understand what I want and how to get it I’m personally invested in moving the ball forward. When I also clearly see how my work is contributing to the organization’s intentional goals, my work and team success now act as additional driving forces to perform at the highest level.
The following steps are a walkthrough for you to travel down with each of your salespeople one-on-one. This roadmap will guide you through the essential ideas, questions, and actions to cultivate personal and relevant buy-in from your sales team. Here's an outline of the eight steps.
- Formalize Personal & Professional Intentions
- Create A Personal Income & Growth Plan With Each Sales Person
- Discover Fun & Meaningful Non-Financial Objectives
- Identify Their Preferred Selling Approach
- Discover How They Personalize Your Well Defined Offering To Match Their Identify & Approach
- Help Them Build A Team of Advocates
- Set A Relationship Cadence For Active Customers, & Transition Transaction Clients Into Ongoing Ones
- Monitor Activities & Prod For Sustainability
Explore how you can motivate your sales team
Explore new experiments and what's on the horizon for September
We are two-thirds of the way through 2018 and we have another baby coming any minute now. In this update, I'll share progress on my second book, blogging, a freelancing financial milestone, lessons learned, notable, quotes, and updates on my 2018 goals. Let's get at it.
Explore what I learned and captured as I traversed through August 2018
What if you followed through on all the marketing initiatives you started instead of getting distracted by the many new things? Where could you and your business be today?
Trendy & sensational marketers chase the newest shiny object (social channel, marketing technique, etc..). And while there sometimes is merit in this chase, most that follow the masses usually miss what makes it worthwhile, to begin with.
What's tried and true doesn't fade away, so there's a lot for us marketers to work with.
Explore how to leverage marketing for growth purposes