epoxy resin artistic design

Epoxy Stories: How To Get Meaningful Messages To Stick

How do we effectively get people to remember meaningful information? Monologuing at them won’t work, but memorable stories will. 

Merging valuable insights and messages with a memorable story is how we create stickiness.

Think of how epoxy works. If you're not familiar, epoxy is a form of glue which comes with two separate ingredients. When merging the two chemicals (Resin & hardener), the fusion creates a strong bond, effectively fixing cracks and broken parts. 

This is metaphor relays why stories are so powerful. We remember messages and information when they're paired with compelling stories.

Don’t believe me? Let's go back to our younger days when we learned about Aesop's Fables. I suspect you can quickly recall the lesson in these little parables.

  • The Tortoise and Hare? Slow and steady wins the race. 
  • The Ant & The Grasshopper? Work hard and plan for the future when things are good. 
  • The Boy Who Cried, Wolf? Tell the truth or when it really matters, people won’t believe you. 

People are intrigued and able to remember well when leveraging the power of a narrative. Whether you use them or not, stories matter because of their stickiness. Next time you have something important to share, don’t forget the story that goes with it.

baby on shoulders looking at mountain

Learning To Appreciate The Shoulder's We're Standing On

"If I have seen further it is by standing on the shoulders of Giants." - Isaac Newton

Why is it that appreciation sometimes only comes after we lose something (or about to)? Or after a break?

What many of us fail to recognize and appreciate is how much of our goodness and prosperity is a result of those who came before us, leaders around us, and the systems driving our life and work. We benefit greatly from so many external factors, many of which are out of our control. 

Explore how much our success is possible by the many external factors in our favor

Go Get em Mug

Leverage An Organic Approach When Discovering Your Blogging Focus

Going niche (specific focused content) is what most blogging advisers recommend when starting and growing a blog. 

And, I agree. I’d have more and quicker success here if I picked a topic like marketing and only wrote about it, and things directly related to it. But for me, the breadth of topics I'm interested in writing about expands beyond the multiple single categories I could write exclusively about (and I'm not currently interested in managing numerous blogs). 

Explore my organic journey discovering my blogging focus

Wood Wall with upward arrows

Meet Your Improvement Oriented Virtual CGO - Chief Growth Officer

Packing our offering in a compelling way is the second achievement (of eight) in Path of the Freelancer (my first book, about flourishing in the vocation).

Offering Clarity

Since I began freelancing in 2014, I’ve been in an ongoing and organic process understanding and defining my freelance offering. Iteratively, I've improved how I understand and present it publicly. 

Explore the label gifted to me about the role I play with clients

Group of people hiking up hill in the dark

8 Steps For Empowering Your Fragmented & Unmotivated Sales Team

Small companies live and die by the success of their sales team. And when it’s failing, the owner is forced to dive in and help right the ship, or at least they feel that way. 

But them simply diving into sales to do it themselves is only a short-term answer (if at all). The key is for them (or a sales leader) to stick around long enough to train and empower their team towards sustainable selling.

While a critical component of sales success is a visible, data-driven sales engine, the other just as important factor is a personalized plan and motivation for each individual salesperson and team. 

Personally aligning your people with the organization’s objectives creates a system driven tension and accountability for pushing and pulling your people forward. No longer are you or management having to do this. Instead, it’s driven by the individual.

When I clearly understand what I want and how to get it I’m personally invested in moving the ball forward. When I also clearly see how my work is contributing to the organization’s intentional goals, my work and team success now act as additional driving forces to perform at the highest level. 

The following steps are a walkthrough for you to travel down with each of your salespeople one-on-one. This roadmap will guide you through the essential ideas, questions, and actions to cultivate personal and relevant buy-in from your sales team. Here's an outline of the eight steps.

  1. Formalize Personal & Professional Intentions
  2. Create A Personal Income & Growth Plan With Each Sales Person
  3. Discover Fun & Meaningful Non-Financial Objectives
  4. Identify Their Preferred Selling Approach
  5. Discover How They Personalize Your Well Defined Offering To Match Their Identify & Approach
  6. Help Them Build A Team of Advocates
  7. Set A Relationship Cadence For Active Customers, & Transition Transaction Clients Into Ongoing Ones
  8. Monitor Activities & Prod For Sustainability

Explore how you can motivate your sales team

Abstract Painting

September 2018 Looking Forward + 6 New Experiments

My mission this month involves sustaining my freelancing work at a high level, participating (more observing than anything) in the birth of our little girl, and working towards the next to last leg of blogging before hitting my goal of 400 published articles

Early in the year, I added monthly goals to my annuals ones, but it’s been challenging to juggle it all so this month it’s staying simple. While this means my next book progress will be delayed, I’m okay with that result. 

Explore new experiments and what's on the horizon for September

Rope Anchored to sand

Effective & Sustained Marketing Moves A Business Forward

What if you followed through on all the marketing initiatives you started instead of getting distracted by the many new things? Where could you and your business be today?

Trendy & sensational marketers chase the newest shiny object (social channel, marketing technique, etc..). And while there sometimes is merit in this chase, most that follow the masses usually miss what makes it worthwhile, to begin with. 

What's tried and true doesn't fade away, so there's a lot for us marketers to work with. 

Explore how to leverage marketing for growth purposes

Steps onto sand, feet view

How To Effectively And Steadily Move Your Team’s Actions Forward And Facilitate Their Leadership Development

If you were to start a new company, how would you manage your team? What would you do regularly to empower them to achieve more and grow as a strong leader?

As I've worked with clients recently, these questions have come to mind as I explore better ways to guide and support them. 

For now, I’m not interested in traditionally building another company (with a team, overhead and others obligations). But, in reflecting on how I’d go about managing and leading a team generates insight for entrepreneurs who are. 

In the hypothetical scenario that I launch another company, here is the simple foundational rhythm I’d use to lead and build that team. 

Explore the benefits of looking forward and reflecting back

Organized Desktop Top View

How A Save For Later System Unclutters & Prioritizes An Overwhelming Work & Life

Several years into the journey of running a small business, I begin capturing and documenting ideas, thoughts, and projects for the business. The shift of juggling everything in my head to articulating it on digital paper began, and it was a freeing feeling to know I now had a reference for what mattered. 

For years, we'd have sidebar discussions in meetings and calls. We'd "table"  these conversations to come back to later. Finally, a team member called us out on these invisible tables we were leaving everywhere. We needed to take the concept of capturing seriously, or we'd never move forward what we said was important.

This drive to capture ideas and move projects forward was the catalyst for the development of IDEMA, the framework for capturing and sustaining ideas.

What is the life cycle of every project? Ideate, discover, execute, maintain, and audit. This awareness led to personal and professional applications to capture and process everything that came at me from emails to articles. 

Explore how I leverage Pocket, Evernote and other tools in my save for later system

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Grow Your Life With Jason Scott Montoya, Atlanta Georgia
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