My Content Creation & Marketing Mission (Core Projects & Habits) Right Now

I'm on a mission to build a content creation business that earns $100K. This year, I'm at around $2,500, or 2.5% of the way there. It won't happen this year, but each year, I can move forward.

The key benefit of setting a specific goal is that it forces a refining process around the plan and actions required to achieve the goal.

This blog post serves as another checkpoint for my content creation business, outlining the plan I'm currently executing for the final leg of 2025. Every year, I write a recap blog post for the year, highlighting what happened. I'll do this at the end of November to close out the year. I then take a break in December and part of January before I boot back up and continue the mission in the following year.

It's the last day of September, so I've got this October and November before this break begins, and I will probably mostly carry over the plan into 2026. The plan I'm currently working on to generate income from content creation is as follows:

1. Get Monetized as a YouTuber

In addition to creating and selling digital products, I also see generating ad revenue from YouTube videos as an important part of the plan for making content creation a viable business. I'm about a third of the way towards monetization. 

My YouTube Goal = Publish 26 YouTube Videos Every Month

26 is my sweet spot number of episodes to publish to maximize my YouTube traction as I work towards 1,000 subscribers and 4K watch hours. It's almost a video every day. By publishing these videos, it also help me create blog posts and podcast episodes. And, I'm learning to leverage generative AI more and to help streamline this process.

2. Finalizing Two Digital Products So I Can Sell Them

Additionally, I'll be focusing my energy on finalizing my digital products for sale. The big two digital products include my third book, From the Garden to the Cross. I'm almost 90% done with the project, but I still have a ways to go. I'm updating and polishing the manuscript, but the book is over 600 pages, so it's a lot of work.

The second product I want to finalize is The Most Effective SEO Task: One Simple Action To Grow Google Traffic. This is already a simple course that you can buy and learn all the pieces of the most effective task for improving Google rankings, but it needs some updates and polish before I actively promote it.

3. Posting Content to this Website Weekly (YouTube Videos, Podcast Episodes, and Written Blog Posts)

At a minimum of once per week and a maximum of six times per week, I'll be posting here on this website. These articles will get indexed on Google and attract attention towards my content.

My Sunday digest email rolls these up and sends them out via email via Mailchimp. At least one new post is required to trigger it. The email shows up to six recent items. If you're not on my email list, you can use this form to subscribe.

4. Sending Newsletters Weekly — and Distributing Them!

Each week, I'm posting a newsletter on LinkedIn under one of my four newsletter brands (Share Life, Path of the Freelancer, The Jump, & Practical Marketing Tips).

I distribute these LinkedIn newsletters via email, Substack, Medium, and Quora as part of a distribution experiment I'm running.

The LinkedIn Newsletter function is the most powerful and reliable marketing feature of LinkedIn (and Substack) because of how easy it is for people to subscribe to a newsletter and get updates (by email or through the platform) when it's sent out. I'm also testing to see if newsletters are an effective way to drive people towards my YouTube videos (as part of my journey to get monetized). This is a bit of an experiment, so I'll revisit it in January after doing it for six months to see whether it was worth it or if I need to change the frequency. 

5. Publishing New Podcast Episodes Weekly

At least once per week, I'm publishing a new podcast episode. This will include new interviews as well as audio versions of many of my YouTube videos. I want to keep a steady stream of episodes, and I've got a backlog of episodes to publish on the feed.

Podcast episodes are also a platform to promote my books, so I've been running a promo with each episode. If I can't get a sponsor for the episode, I'm sponsoring my own content!

6. Sharing Discovered Content Daily

I consume a large amount of articles, videos, quotes, images, and podcast episodes. I love to share resources I find valuable, so I've got a system where I capture anything noteworthy and share it across social media using Smarter Queue to automate the distribution and scheduling. It's also a part of my civic duty as an American citizen to stay informed and help educate others.

Wrapping Up: Building a Financially Viable Content Creation Business

I'm not sure exactly how this is going to pan out and what's going to work best, so I'm doing what seems to be most effective, and then I'll reevaluate that during my break. For these final two months of my side project work, I'll be running this plan to move the needle forward on my goal of earning $100k as a content creator.

If you want to get serious about your mission or your side project, consider joining the Share Life Academy. It's a free community of people on this journey of finishing that creative side project that feels stuck. Together, we can share what's working and what is not, and help each other towards the end game.

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