A Short Term (Band-Aid) Solution For Evolving in a Rapidly Changing AI World

AI is rapidly changing things, but change is hard. So how can we, in the short term, adapt to this changing world while we get our bearings for the medium and long term?

This post will give you some direction and ideas on how to adapt today, so that you're riding the technological wave, not crushed by it.

Do more for your clients by leveraging AI. Think of it like the difference between sending someone a letter by physically mailing it and sending someone an email. Technology lets you accelerate the process and do more. Just be careful not to get distracted by doing easy things that don't help your client or you.

Think about how you can streamline what you are already doing to do it faster. To do it better. Content management systems like HubSpot, Joomla, or WordPress let us do awesome things with a website without the technical development skills required to code a system like that manually. You can put a nail in a piece of wood with your hand, or you can use a hammer. Better yet, you could even use a nail gun. AI is a tool that can enable you to do more and better work than you could have done without it.

Think about how you can accomplish more for clients, not just in output, but in OUTCOMES. Don't just think about activity and raw output, but consider the importance of strategy. How can you ensure the things you're doing are actually helping accomplish the business objectives? Let AI help you analyze data sets that you can't do or would let you take a lot of time to do. Let AI help you adjust your activities so that it can more effectively generate results.

Become invaluable. Make it stupid for clients to stop paying you to do the things you're doing for them (a Path of the Freelancer insight). Both in activity and, more importantly, goal achievement, make it stupid for clients to stop working with you. AI extends capabilities, so be thinking about how working with you is something they still need to do in a world of AI tools. Going forward, it won't necessarily be about doing the actual tactical work, but rather it'll be about making sure the work gets done. It's essentially a move where every individual freelancer will be their own agency. But instead of a bunch of employees, it'll be a bunch of AI bots (agents) and AI tools.

The first 2 person billion dollar company now exists. With a systems thinking mindset, this opportunity is now possible for anyone. The gold rush has begun.

Knowing all this, what type of business will you build for this new AI era?