There Is so Much Noise Online. Pick One Problem and Repeatedly Dive into It to Stand Out

Don't tell people about 5 problems and give them 5 solutions all at once.

Instead, tell people about 1 problem and 1 solution. In fact, tell people about the 1 problem and 1 solution, multiple times from 5 different angles instead.

Once you've covered that problem thoroughly, move on to the next problem and follow the process again.

People have so many things flowing in their feeds, their email, their text messages, their voicemails... It's rampant noise. So if you feel like noise, you get tuned out.

Too many solutions to too many problems can feel overwhelming. Sniper shots make it through the noise when that problem is the one they need solving.

And remember, in sales, it usually requires 5-12 follow-ups to get a deal. It'll require that many times just to get someone to notice your message.