What is Derek Worley's slogan or tagline in real estate?

His slogan is "Relationships over Revenue," which reflects his mission to be the most open, honest, and trusting voice in the real estate industry. (01:18)

What does "Relationships over Revenue" mean to Derek Worley?

It means he is much more interested in building a relationship with the client through the vehicle of real estate than just collecting a paycheck. He focuses on hand-holding and building a bond that lasts long after the transaction is done. (01:46)

Why is Derek Worley so focused on relationships in real estate?

He realized the high vulnerability of clients, who are often selling highly emotional properties like their childhood home or a deceased parent's home. He vowed never to make it strictly a transactional thing after witnessing the wrong way it can be done. (02:30)

How does Derek Worley say trust is built with clients?

Trust is not built through phone calls; it's built through action and proving yourself. He asks for the opportunity to build that trust. (04:31)

Where did Derek Worley's entrepreneurial drive come from?

He was born into a family of entrepreneurs, with his father being his biggest inspiration. His intense drive to provide for his family stems from vividly witnessing his father struggle through the Great Recession of 2007-2008. (15:18)

How did Derek Worley transition into real estate?

While working at Cables and Kits, he started a side business called "Time to Consign," selling all sorts of random items for people. After successfully selling a car, he realized the only thing he hadn't sold was a house, which planted the "little seed" to get his real estate license. (24:07)

What is the most important lesson Derek Worley learned from his second or third transaction?

He learned that making a transaction strictly about the paycheck is "very dangerous" and goes against who he is, teaching him what not to look at from a mental standpoint. Clients can become an "obstacle between you and the closing." (06:41)

What does Derek Worley believe is the key to "living better"?

Living better is all about living with purpose and intention, which allows him to be fully present when working and fully present when spending time with his family. (38:41)

How did Derek Worley get his first client?

He took a notepad and wrote down every single phone number and contact in his phone (three or four pages worth) and called them all. He got his first client, who wanted a house before they got married, from these cold calls to his sphere of influence. (35:54)

What does Derek Worley attribute to his success in a chaotic market?

He attributes it to his intense work ethic and intentionality. He is consistently lead-generating, dialing, and talking to his sphere of influence every single day, regardless of how busy or slow the market is. (1:01:43)

What advice does Derek Worley give to first-time or young homebuyers?

He advises them to have an "intellectual conversation" to make an "intellectual decision." He works with them to understand their motivations and needs (e.g., plans to move) and educates them on options like 401k loans for a down payment. (1:03:45)

In what geographic area is Derek Worley licensed to serve?

He is licensed in Georgia and serves Jackson County and the surrounding areas, including Barrow, Banks, Hall, Clark, Gwinnett, and Madison counties. (58:59)