How I Got My FIRST Website Client & Began Developing Entrepreneurial Persistence

After moving to Atlanta, Georgia, in 2007, I started my marketing company, initially called Noodlehead Studios, which later became Noodlehead Marketing. I had experience in internet marketing, digital marketing, website development, and social media from the early days of 2005-2006.

When I started the company, I didn't know how to acquire clients beyond literally going out and finding them. I knew businesses needed websites, so that was one of my first services (and still is today). My initial approach was cold calling. While it might seem old-fashioned in the social media era, it was a direct way to reach out to businesses without prior connection.

My First Client

Living in Norcross, Georgia, a suburb of Atlanta, I discovered a local business association with a website listing every company. This was a great opportunity to find a client. I started calling through the list, introducing myself and Noodlehead Studios, and asking if they needed a website. I faced rejection repeatedly: "We don't need one," "We already have one," or "We don't have the money."

About two-thirds of the way through the list, I called a guy who said...

"Actually, I need a website. Do you want to meet? I'll pay you, and we'll get this going." 

I don't recall the exact charge, but I think it was $1,200. I requested a 50% deposit, so $600 upfront. He agreed, we met, and I got the deposit.

That $600 deposit was how I purchased my first smartphone, a Palm 650. It was my first business expense and a symbolic gesture that I was officially in business. I built his website, eventually received the remaining payment, and that marked my first paid website project back in 2007.

Lessons Learned

While cold calling was how I started, I've since learned there are many other ways to acquire clients and generate leads. Cold calling allows you to take immediate control, but I later discovered the power of networking. Networking events bring many people and companies together in one place, allowing you to meet 20, 50, or even 100 potential clients at once. This is far more efficient and enjoyable than individual cold calls or visits.

My experience taught me to do what you need to do to make things happen, then find better and more efficient ways to achieve your goals with less energy, time, or money. Persistence is key.