If I NEEDED More B2B CLIENTS Here is WHAT I’d Do // Practical Marketing Tips #1

Efficient Scheduling with SmarterQueue

For my clients' monthly newsletters, I handle everything from website publication to social media promotion. One of my essential tools for this is SmarterQueue. It allows you to schedule content once and automatically publish it across multiple platforms, including LinkedIn, Instagram, Facebook, TikTok, Threads, and YouTube.

I use this personally for my blog and YouTube channel as well. Currently, I have about 800 posts scheduled across my channels. Once the content is in the system, it does the work for me, allowing for a truly set it and forget it workflow.

Maximizing the LinkedIn Newsletter

There is no better feature on LinkedIn right now than the Newsletter. Essentially, it is an article that allows users to subscribe to current and future editions with a single click. This makes it even easier to grow than a traditional email list. It’s a fantastic way to supplement your existing email marketing by tapping into an audience that may not want to subscribe via email but is active on LinkedIn.

Overcoming the 200-Follower Limit

To create a newsletter on a LinkedIn Business page, you need at least 200 followers. If you aren't there yet, you have two options:

1. Use your personal profile: If you have over 200 connections/followers, you can launch it there.
2. Publish Articles: On your business page, post regular articles until you hit the 200-follower mark. While people can't subscribe to an article in the same way, they can follow the page, helping you reach the threshold needed to unlock the newsletter feature.

Optimal Posting Cadence

To maximize reach and impact on LinkedIn, I recommend one post per day during the work week and taking the weekend off. If you add a weekly newsletter—perhaps on a Sunday—you are putting out six high-quality pieces of content a week. This volume generates significant activity and leads.

In contrast, Facebook allows for much higher frequency; you can post 10 to 15 times a day and still see increased reach. On LinkedIn, however, posting more than once a day often yields diminishing returns. Stick to one solid weekday post to conserve your effort for other marketing channels.

Using AI for Analytics and Strategy

I highly recommend taking your analytics reports from LinkedIn or Facebook and plugging them into AI tools like Google Gemini. Ask the AI to analyze the data and assess how to improve your posting cadence and content type.

When I provided AI with years of my own data, it identified patterns and successful post types that I had inadvertently stopped using. It reminded me of what worked, allowing me to refine my system. You can ask AI to define maximum impact—whether that's impressions, engagement, or views—and help you optimize the specific times and days you post.

The Content Repurposing System

Social media success is about creating systems and habits. Content is like water—it flows through and changes—but the system is what you control. My superpower is taking one piece of content and killing as many birds with one stone as possible.

The Spoon-Feeding Strategy

If you have a monthly newsletter with six sections, don't just post it once. Here is how to multiply your output:

• The Full Version: Send the email newsletter and publish the full version as a LinkedIn Newsletter.
• The Breakout Posts: Take each of the six sections and turn them into individual daily posts.
• The Website Link: If those sections are also blog posts on your site, share those links individually.

By spoon-feeding the content in smaller bites, you reach people who might not have the time to read a full newsletter. This allows you to generate a week's worth of content from a single source very quickly.

Turning Blogs into Multimedia

As a blogger, I start with a quality core article and then repackage it into:

• Short-form videos
• A series of mini-essays
• Image carousels

By focusing on high-quality core content and using AI to streamline the repackaging process, you can distribute your message across video, written, and graphical mediums without a massive amount of manual labor.