3 Delivery Problems The Church Will Solve With Their Online Content
Thanks to my parents, I've been involved in different denominations and sizes of churches since I was born. I've also discovered the church has lacked in their potential to truly connect their powerful but digitally neglected content with their people in a personal and relevant way.
We Know The Message or Topic We're Seeking, But Your Content Search Does Not Easily Get Me There.
It frustrates me when I attempt to find an old sermon to re-listen or share only to be stopped by a bad website search. It typically seems to happen when I need this resource the most!
For us self-starters, give us a search bar that works well and we'll find what we need. Build and test your search engine. Ensure it's pulling the most relevant content for our search queries.
The Solution: Act like Google, and give us a powerful search experience.
We Know Categorically What We're Looking For & We'd Like To Browse, But Your Website Does Not Easily Allow Me To Meander To It.
Andy Stanley is a powerful communicator and preacher at Northpoint Community Church. But what if I only started attending this month? I'd likely have no clue about the entire repository of resources Northpoint has created.
Since the content is usually organized by the latest messages, I'm usually out of luck or have to trudge through pages of content in order to find the most relevant historical content to my situation. We want an online experience to explore what's available when we know categorically but not specifically what we're looking for.
Many larger churches have a bookstore on campus, and these are great places to browse and explore content. When building your online repository, translate the benefit from your bookstore to your online library. Think of this online section as a digital card catalog, and leverage visual cues to help connect users with relevant content.
The Solution: Give us a compelling browsing experience.
We Know We Need Help, We Just Don't Know What We Need, Or How To Find It. Your Church Website Does Not Help Connect Me With What I Need When I Don't Know What I Need.
What if I or someone I know was struggling in doubt? Marriage? Parenting? Evidence for the Christian Faith? What if I did not know where to turn or how to help connect them?
Unfortunately, innovative and established churches have yet to organize their content in a way that personally and directly connects their congregants with the content they need when it matters most.