Vision Pulls Us To The Finish Line When Nothing Else Will

What is Vision?

Vision is our WHERE. 

It is where we believe we will find ourselves at the end of a particular journey. It’s what we ultimately want. 

Vision pulls us forward. It is the doorway of what we see at our destination. It is the world created from living out our beliefs.

Vision is what pulls us forward when feelings, thoughts, and others are telling us to quit. It is what we hope for that keeps us going, and it includes those of which we care.

Is there something you’ve quit?

• A business?
• A marriage?
• A dream?

The reason we don’t finish is a lack of vision. We lack the belief (and associated discipline) that we can overcome obstacles to get to our destination.

If you want to finish, discover your vision. 

It is in our dark times and challenging obstacles that we need faith in our end goal. To sacrifice the immediate to gain the long-term requires vision. Without it, we settle for short-term wins at the cost of our future.

Vision is a powerful force. With a focused and clear vision, we become achievers. We do what is necessary to get where we’re going. When we face obstacles we don’t wonder if we should continue, we instead think of how we’ll overcome.

My personal vision is Thriving Together. This vision is what pulls me forward when chaos is around me. When brokenness and isolation are present, this vision pulls me out of depression, doubt, and despair.

For Noodlehead Marketing, our vision was Intentional companies reflecting excellence. We believed that marketing was a reflection of our company’s foundational beliefs. This vision pulled us to live by example and to help companies discover their identity and reflect it in their marketing.

Here are other inspirational vision statements.

• A computer on every desk in every home (90s Microsoft).

• A world without Alzheimer’s disease (Alzheimer’s Association).

• Creating churches that unchurched people love to attend (North Point Community Church).

• To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses (Warby Parker). 

• The world’s most loved, most flown, and most profitable airline (Southwest Air).

Without vision, we perish. We lose hope, and without hope, we have nothing to strive for or hold onto when life gets tough.

With vision, life becomes beautiful. We reap fruit we never knew possible. Through these difficulties, we discover the most meaningful achievements and rewards.

This is vision. What's yours?

P.S. Mission is how we get there....