Epoxy Stories: How To Get Meaningful Messages To Stick

How do we effectively get people to remember meaningful information? Monologuing at them won’t work, but memorable stories will. 

Merging valuable insights and messages with a memorable story is how we create stickiness.

Think of how epoxy works. If you're not familiar, epoxy is a form of glue which comes with two separate ingredients. When merging the two chemicals (Resin & hardener), the fusion creates a strong bond, effectively fixing cracks and broken parts. 

This is metaphor relays why stories are so powerful. We remember messages and information when they're paired with compelling stories.

Don’t believe me? Let's go back to our younger days when we learned about Aesop's Fables. I suspect you can quickly recall the lesson in these little parables.

• The Tortoise and Hare? Slow and steady wins the race. 
• The Ant & The Grasshopper? Work hard and plan for the future when things are good. 
• The Boy Who Cried, Wolf? Tell the truth or when it really matters, people won’t believe you. 

People are intrigued and able to remember well when leveraging the power of a narrative. Whether you use them or not, stories matter because of their stickiness. Next time you have something important to share, don’t forget the story that goes with it.