Written by Jason Montoya. Posted in My Work. Proactively Find The Need And Offer To Fill The Gap Here's a simple mindset that helps me help my clients. Constantly find and capture opportunities for improvement. When I begin working on my client's most pressing need, I now have the visibility to see other ways I can help improve their business and marketing. This vision allows us me to suggest additional ways I can add value until there is nothing more for me to give. The key is to see the opportunities and have a mechanism to capture them. This simple activity can be the difference between short term failure and long term success. Created on 18 January 2016. Last updated on 14 February 2020.