epoxy resin artistic design

Epoxy Stories: How To Get Meaningful Messages To Stick

How do we effectively get people to remember meaningful information? Monologuing at them won’t work, but memorable stories will. 

Merging valuable insights and messages with a memorable story is how we create stickiness.

Think of how epoxy works. If you're not familiar, epoxy is a form of glue which comes with two separate ingredients. When merging the two chemicals (Resin & hardener), the fusion creates a strong bond, effectively fixing cracks and broken parts. 

This is metaphor relays why stories are so powerful. We remember messages and information when they're paired with compelling stories.

Don’t believe me? Let's go back to our younger days when we learned about Aesop's Fables. I suspect you can quickly recall the lesson in these little parables.

  • The Tortoise and Hare? Slow and steady wins the race. 
  • The Ant & The Grasshopper? Work hard and plan for the future when things are good. 
  • The Boy Who Cried, Wolf? Tell the truth or when it really matters, people won’t believe you. 

People are intrigued and able to remember well when leveraging the power of a narrative. Whether you use them or not, stories matter because of their stickiness. Next time you have something important to share, don’t forget the story that goes with it.

Do you like the content on this website? Subscribe by email and get the latest posts when they're published.

Recent Articles

Grow Your Life With Jason Scott Montoya, Atlanta Georgia
Copyright © 2013-2019 | Interested in Working Together?

*Some links on this website are part of an affiliate program, which means I get paid if you click and purchase.

Do You Feel Stuck In Life?
Access six steps you can take to begin the process of getting unstuck. Fill out the form below and I'll redirect you to this resource.

Please let us know your name.
Please let us know your email address.

Live Better. Work Smarter.
Stories & Systems for Transforming Your Messy Life Into A Cycle of Flourishing.

Please let us know your name.
Please let us know your email address.

the jump book promoDo You Feel Stuck In Your Small Business?
Rebuild Your Entrepreneurial Hopes & Dreams.
Download the first two chapters for free and also access our small business resource center.

Please let us know your name.
Please let us know your email address.