4 Ways To Work With DESIGNERS // From Seth Godin's Blog

Working with creators—whether they are designers, video producers, or marketers—requires a clear framework for communication. Based on a classic concept by Seth Godin, there are four ways to approach a creative project. Identifying which bucket you fall into can bridge the gap between a frustrating experience and an incredible result.

In short, here are the four paths.

1. I know what I want. 
2. I'm not sure exactly, but I know what it rhymes with.
3. I'm not a designer, but I understand state change. 
4. I'll know it when I see it. 

To explore what Seth wrote about each, click here.