Strategic Communication Work - Jump Over Burning Coals - Spartin

Digital Marketplace Business Owners: Are You Ready To Make The Jump?

  • Are you (or your business) stuck or stagnant, facing the same revenue year-over-year?
  • Do you find yourself facing the same problems over and over again with created systems fading away over time?
  • Is there a lack of alignment between you and your team?
  • Have you come to the conclusion you can't make it alone?
  • Are your marketing efforts outdated and you find yourself falling behind the competition?
  • Are you ready to take your business to the next level but don't know where to start?

Increase revenue, grow your team and improve your effectiveness by simplifying and streamlining your business. 

Transform your organization into a well-oiled machine that looks like...

  • A dynamic growing business consistently moving forward.
  • You clearly understand what makes your business succeed and what leads to failure so you can properly leverage both.
  • Revenue sources are understood and appreciated. Revenue growth tactics are actively engaged.
  • You, your leadership, and the team are operating with intentionality.
  • Harmonious self-healing teams working together and building sustainable systems.
  • Optimized (efficient + effective) systems, processes, & tools.
  • An organized and coherent business model with solid documentation.

I'll Help Guide The Way.

"With absolute confidence, I can say that Jason is a rock star when it comes to vision casting and problem-solving. He is very strong at breaking large issues down into bite sizeable tasks that accomplish big goals. I have been very pleased to work with Jason." - Scott Dios, Brightree Director Of Sales

Finish The Race - Business Client Success Stories

Moving Companies Forward By Getting Stuff Done (Client Success Stories)

(Click items below to open)

Doubled Annual Income To $1.4 Million & Eliminated 100's of Staff Hours +

A small vacation rental company hired me in 2014 to help sustain their blog content marketing initiative. Over the next two years, we doubled the company income to $1.4 million by automating lead follow up, streamlining their virtual guest concierge, optimizing post-visit communication, improving the website, and optimizing a library of content.

Leading this initiative I grew a team of six freelancers to act as a flexible and versatile marketing department where we increased website organic search traffic by 25%, which was just short of 60k more sessions per year. My role also involved coaching the owner on business strategy, operational improvements, and technical integrations.

Supported The Development Of A New Hubspot Marketing Department For Major Agency +

A major Atlanta marketing agency hired me to work with their team of young marketers developing a new Hubspot team. This pilot program for a major nationwide client would serve as a starting point for extending the offering of this full-service agency.

My involvement came as the result of speaking at the Atlanta Hubspot User Group and on the heels of their failed inbound marketing company partership. Working alongside this new team, we met weekly to help them right the ship, learn the system, and create a powerful offering that would help their client generate leads and grow their business.

"Technology can play an important role in supporting business efficiency and effectiveness. After working with Jason on several web-based assignments I can say no one I know leverages digital tools better than Jason Montoya. His expertise ranges from strategic website development to analytics to project management skills. Jason brings the rare talent of seeing the big picture but with the skills to manage the details. A big plus is his kind nature in guiding a team to success. Smart. Skilled. Savvy." - Toby Bloomberg, Social Media Consultant

Business Services


  • 1. Increase The Volume Of New Customers
  • 2. Customer (Past + Present) Communication Automation
  • 3. Email Marketing (MailChimp + Hubspot)
  • 4. Improving Search Engine Rankings (SEO)
  • 5. Semi-Custom Web Design (Joomla + Wordpress + Hubspot)


  • 1. Leadership Team Coaching & Problem Solving
  • 2. Managing Special Projects
  • 3. Integrating Technology To Improve Systems
  • 4. Building & Leading Virtual Freelance Teams
  • 5. Operation & System Auditing


  • 1. Vision + Strategy Discovery And Articulation
  • 2. Leadership Accountability + Insights
  • 3. Internal Communication Guidance
  • 4. Strategic Initiative Idea Prioritization
  • 5. Investor Presentations

Leveraging process optimization, technology integration, and communication automation to help grow your business.

"Jason is an insightful business/life coach who loves to ask penetrating questions. In helping you understand the why, he is more able and very capable, of helping those he consults with determine the actions to be taken to be successful in their endeavors. I think the pricing model for his services is brilliant and believe it balances commitment with freedom and allows the client to set the pace in short sprints. If his schedule allows, and you're able to work with him, you'll be glad you did." - Craig Haynie, CEO Of

How We Work Together

The important factors for us working together include the strategic approach we'll take, what you can expect on the communication front, and how I price my services. Before we jump into communication and pricing, let's dive into the strategic plan for how we're going to move your company forward.

Business Chaos To Process Oriented Order

Transform Your Existing Company Into A Well-Oiled Machine

As we work together, there are five stages we'll work through with your existing company (it's different for startups). The drive of these efforts is to get wins quickly, generate income for subsequent work, and build a long-lasting company.

  1. Tackle Low Hanging Fruit (High Impact, Low Effort) - What can we improve that will quickly have a positive financial or operational impact?

  2. Simplify Everything - Knowing it requires resources to sustain success, what can we cut back and simplify to make it realistic to maintain systems with excellence?

  3. Make What’s Left Better - For the existing systems that have made the simplification cut, what can we do to make them more effective?

  4. Identify & Fill In The Gaps (What's Missing?) - We've simplified, made what's left better, now what are important elements that need to be added into the mix for growing the company?

  5. Master Maintenance (from our new foundations) - We have the operations to sustain success over time, how do we master those habits and continually make little improvements to keep us moving forward? This is the foundation to build a great long-term company.

While working together, I'll be driving us forward along this five-stage path. When we've finished the fifth stage (over the course of several years), our time together will soon come to a close.

Seeking Opportunities For Improvement (SOFI)

SOFI is a proactive drive to discover opportunities for improvement while we’re working on approved projects. It is critical for us to find ways we can make the business better and note them while we're working. As we're moving through the five stages, I'll capture and document opportunities into our idea management system using the IDEMA framework. As these come up, I'll ask, where does this idea or opportunity currently live? Ideate, Discover, Execute, Maintain, or Audit? When I add it into our organizing tool, I'll tag it with the IDEMA stage for easy future reference.

It is this effort that continually leverages the momentum of our success to move the business forward. With a picture of how our engagement plays out, let's shift gears and review how I price and communicate along the journey.

BAM Pricing + Communication Updates

We'll start by working in "batches" of 10 hours. With an hourly rate of $90, each batch has a commitment of $900. Here is a quick breakdown of how this batch cycle works.

Batch Action Management - BAM

1. Batch Starting Point

With a starting point selected, we will begin our project. If there is not enough direction to begin execution, we will spend time discovering our actions. You can expect to receive an invoice, due NET 10 at the beginning of the engagement.
2. Communication Checkpoints

With our project underway, each batch will have two formal communication updates. Around 3 and 7 hours, you can expect a quick update on our progress.
3. Cap Ending Point

Once we finish our 10 hours, you will receive a final update for the batch. This will include our progress and what we could work on in a subsequent batch. Work will pause at this point.
4. Subsequent Batches

With clear direction on our next steps, you can choose to continue, pause or stop. If and when you choose to proceed, the cycle will start over.

Value Far Exceeding Your Investment

From the moment I begin working with my clients, my intent is to quickly grow the value I directly and indirectly provide, to far outweigh the cost of working with me. My goal is to make it a foolish decision NOT to work with me. 

The Evolution Of The BAM System For Ongoing Engagements

As we continue working together and become more familiar and effective at doing so, the BAM system will evolve to include a few additional elements and changes to the outline above. Many of these will be determined together so best accomplish your objectives.

Pacing is the first change from a batch to batch engagement. While we'll begin working together one batch at a time with pause points between, we'll shift to a streamlined approach based on your monthly budget. You may decide to pace us at one batch per month or up to five (my limit) per month. With a pacing set, cap communication updates will come at the end of the number of batches we've selected. Communication updates will also be made to accommodate the pacing so there is an effective amount of updates.

Let's Discuss Our Starting Point

"Jason has all the values of a great leader. He can see past the fog of a problem and help you or your company solve it through an analogy and action plan. Want to make your company great or greater? Add him to your team." - Ivan Alfaro, Real Estate Investor

Whether you've got a starting point or would prefer to begin with an audit, let's talk about it. Give me a call (770-265-1933) or send me an email (below) and let's talk.

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Jason Scott Montoya, Atlanta Georgia - Copyright © 2013-2018 
Interested in Working Together?

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