What REALLY Matters? In light of the inevitable end of our universe, does anything matter?
In the last decade, I’ve explored the concept of legacy. It’s the idea that what we leave behind matters. How we helped other people in our life’s journey has an effect worth caring about.
But, does legacy really matter? And if so, what type of legacy matters most?
What hope do we have? What is the source of that hope?
Life is not a straight line. And any path with monumental goals won’t be an easy one.
With a wife and four children (plus one on the way), I don’t have the luxury of sleeping on a friend’s couch as I pursue my personal ambition of directing feature films. I also don’t want to sacrifice my family pursuing it in a conventional way. So, is there a way I can maintain my priorities and pursue my personal vocational goals?
Read my strategy for getting into the film industry
Migrating from Google Apps is not as simple as it seems (or should be). When Google first launched their Apps tool I set up a business account for my company, Noodlehead Marketing.
Over time Google revamped their system and relaunched Google Apps as G Suite. After the shut down of our marketing business in 2014, I continued using this legacy Google Apps account to manage my email, calendar, and documents, but I knew as another step in closing out that chapter, I wanted to shut down the tool and move on.
Check out the list of data points for migrating from the Google ecosystem
With my former marketing company, I heard numerous experienced business leaders proclaim away many different marketing channels. They simply"didn't work".
“We tried billboards, and they didn’t work.”
“We did social media marketing, and nothing happened.”
Pick a channel, and there was likely a prospect or customer who superficially claimed the endeavor was not fruitful. Well, if they didn’t work why do those channels still exist? Why do companies continue to pay good amounts of money to continue using them? Obviously, it's not simply the channel, but how we interact with those channels.
The more accurate way these businesses should evaluate these unintentionally abandoned efforts is summarized in the following statement: The way they executed didn’t generate the results they were expecting.
Explore how taking ownership and changing expectations could open up new opportunities
If you’re running a campaign to drive more traffic via search engines (organically) and ultimately dollars, there are four metrics you’ll want to keep an eye on.
Search Engine Keyword Rankings
Transactions originated from search
Revenue from organic traffic
Continue reading about these four trackable ecommerce SEO analytics
In the early years at Noodlehead Marketing, we found ourselves requiring more help than we could afford. An active consultant suggested increasing his engagement in return for partial ownership in the business. The potential of this idea opened me up to discover it, but instead of bringing me along, the consultant operated as if this proposition was a done deal. We never discovered, tested, or formalized the agreement. This set the stage for an inevitable poor ending.
At the conclusion of our working relationship (me ending it), this issue of ownership quickly surfaced. It was a messy situation ending poorly (we reconciled later).
In reflection, I sought to better understand what went wrong so I could better navigate my future commitments and partnerships. This exercise led to the following revelation of four stages we all go through as an idea moves from concept to reality. And, how our volition and actions are connected.
Continue exploring the four stages of commitment
Four months into the year, and I feel a bit worn down from the previous month’s writing activities. While I’ve had some success, it’s required a good amount of effort. In fact, I’ve been thinking of possibly taking a mini-break from publishing on this blog sometime this month, but a few days ago, I was able to push new content forward in my writing garden and that fueled my lacking energy. Also, the looking back and this looking forward blog posts are somewhat of a break because the structure of them is fairly set (I don't have to think about what to write). We’ll see if this newfound passion and break sustain me going forward.
Explore my goals and active experiments
We've now completed the fourth month of 2018! And, if you want to slow down time, I recommend doing a monthly looking forward and looking back journal entry (private or public). The activity helps me remember what happened while also providing a mindfulness throughout the month in expectation of these exercises. Anyway, here's what to expect in the following reflection point:
- 21 discoveries (insights, quotes, & reminders)
- 4 New resources to explore
- Watch my daughter's Baptism testimony and experience
- A new milestone for this blog
- Organic traffic continues to grow month over month
- April & 2018 goals progress reports
- This month's new articles and Quora answers
Let's get at it!
Read on to explore lessons learned, resources shared, and updates on my journey through the month