While fruitful, maintaining a blog is hard work and can be time consuming. To make it easier, I've begun testing the idea of doing "quickbits" which are short direct and helpful blog posts. This idea helps us quickly create content for our blogs.
LinkedIn is a robust resource and for this reason, it can be overwhelming to know how to use it effectively. Here are three simple actions I take with LinkedIn that have been fruitful for me and others.
- Share Resources: For those of us already reading and consuming great digital content, sharing on LinkedIn is only a click away. This is easy and helpful, just do it!
- Say Happy Birthday & Congrats: With birthdays every year, we have the opportunity to connect with everyone in our network at least once. Make them feel special and keep them in mind with a simple Happy Birthday. For people I know better, I'll also congratulate them on new jobs and promotions.
- Interact with others: Like, comment and share on what others do in LinkedIn. It's great for relationships and helps keep us top of mind.
5-10 minutes per day doing this three simple tasks helps us connect with people we know, and it keeps us on the top of their mind should they need our services down the road. If you're not doing this, ask yourself why.