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Three Ways Your Small Business Can Build Out A Marketing Department

Marketing is a reflection of your organization's identity, beliefs, and offerings. Knowing and sustaining a consistent and compelling message to effectively communicate your brand is vitally important for long-term and efficient success. While sales can move the needle today, marketing will remove friction in doing business tomorrow. 

Many companies excel in marketing but fail to deliver on their promises, while others neglect marketing but go above and beyond for their customers. While this tends to be more of a spectrum than one or the other, if you lean towards strong operations and weak marketing, it's time to seriously explore bolstering up your digital growth efforts and there are three major options available to you.

Explore the three options you have for building out a marketing department

Poker Chips

For To Us To Receive Freedom, We Must First Embrace The Risk

All of us want freedom. But, only a few of us are willing to accept the associated risk and responsibility that inherently comes with it. 

Freedom allows us to do what we want when we want, and how we want (to the degree contained by our limitations). This concept is especially ingrained in Americans whose identity is built on life, liberty, and the pursuit of happiness. 

Explore how embracing the risk gives us freedom opportunities

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3 Reasons Why Soliciting Customer Feedback Is Vital To Business Growth

To have sustained success in business requires systematic customer feedback solicitation. 

Customers have both good and bad experiences. Obviously. But, most companies are not listening, and those that are not, miss out on three powerful effects of prioritizing this feedback request initiative.

So, as you explore what best questions you should be asking your customers, here's a dive into the three benefits that make this whole feedback process worthwhile.

Explore why your organization should be inviting customer feedback

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Epoxy Stories: How To Get Meaningful Messages To Stick

How do we effectively get people to remember meaningful information? Monologuing at them won’t work, but memorable stories will. 

Merging valuable insights and messages with a memorable story is how we create stickiness.

Think of how epoxy works. If you're not familiar, epoxy is a form of glue which comes with two separate ingredients. When merging the two chemicals (Resin & hardener), the fusion creates a strong bond, effectively fixing cracks and broken parts. 

This is metaphor relays why stories are so powerful. We remember messages and information when they're paired with compelling stories.

Don’t believe me? Let's go back to our younger days when we learned about Aesop's Fables. I suspect you can quickly recall the lesson in these little parables.

  • The Tortoise and Hare? Slow and steady wins the race. 
  • The Ant & The Grasshopper? Work hard and plan for the future when things are good. 
  • The Boy Who Cried, Wolf? Tell the truth or when it really matters, people won’t believe you. 

People are intrigued and able to remember well when leveraging the power of a narrative. Whether you use them or not, stories matter because of their stickiness. Next time you have something important to share, don’t forget the story that goes with it.

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Learning To Appreciate The Shoulders We're Standing On

"If I have seen further it is by standing on the shoulders of Giants." - Isaac Newton

Why is it that appreciation sometimes only comes after we lose something (or about to)? Or after a break?

What many of us fail to recognize and appreciate is how much of our goodness and prosperity is a result of those who came before us, leaders around us, and the systems driving our life and work. We benefit greatly from so many external factors, many of which are out of our control. 

Explore how much our success is possible by the many external factors in our favor

Go Get em Mug

Leverage An Organic Approach When Discovering Your Blogging Focus

Going niche (specific focused content) is what most blogging advisers recommend when starting and growing a blog. 

And, I agree. I’d have more and quicker success here if I picked a topic like marketing and only wrote about it, and things directly related to it. But for me, the breadth of topics I'm interested in writing about expands beyond the multiple single categories I could write exclusively about (and I'm not currently interested in managing numerous blogs). 

Explore my organic journey discovering my blogging focus

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Meet Your Improvement Oriented Virtual CGO - Chief Growth Officer

Packing our offering in a compelling way is the second achievement (of eight) in Path of the Freelancer (my first book, about flourishing in the vocation).

Offering Clarity

Since I began freelancing in 2014, I’ve been in an ongoing and organic process understanding and defining my freelance offering. Iteratively, I've improved how I understand and present it publicly. 

Explore the label gifted to me about the role I play with clients

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8 Steps For Empowering Your Fragmented & Unmotivated Sales Team

Small companies live and die by the success of their sales team. And when it’s failing, the owner is forced to dive in and help right the ship, or at least they feel that way. 

But them simply diving into sales to do it themselves is only a short-term answer (if at all). The key is for them (or a sales leader) to stick around long enough to train and empower their team towards sustainable selling.

While a critical component of sales success is a visible, data-driven sales engine, the other just as important factor is a personalized plan and motivation for each individual salesperson and team. 

Personally aligning your people with the organization’s objectives creates a system driven tension and accountability for pushing and pulling your people forward. No longer are you or management having to do this. Instead, it’s driven by the individual.

When I clearly understand what I want and how to get it I’m personally invested in moving the ball forward. When I also clearly see how my work is contributing to the organization’s intentional goals, my work and team success now act as additional driving forces to perform at the highest level. 

The following steps are a walkthrough for you to travel down with each of your salespeople one-on-one. This roadmap will guide you through the essential ideas, questions, and actions to cultivate personal and relevant buy-in from your sales team. Here's an outline of the eight steps.

  1. Formalize Personal & Professional Intentions
  2. Create A Personal Income & Growth Plan With Each Sales Person
  3. Discover Fun & Meaningful Non-Financial Objectives
  4. Identify Their Preferred Selling Approach
  5. Discover How They Personalize Your Well Defined Offering To Match Their Identify & Approach
  6. Help Them Build A Team of Advocates
  7. Set A Relationship Cadence For Active Customers, & Transition Transaction Clients Into Ongoing Ones
  8. Monitor Activities & Prod For Sustainability

Explore how you can motivate your sales team

Abstract Painting

September 2018 Looking Forward + 6 New Experiments

My mission this month involves sustaining my freelancing work at a high level, participating (more observing than anything) in the birth of our little girl, and working towards the next to last leg of blogging before hitting my goal of 400 published articles

Early in the year, I added monthly goals to my annuals ones, but it’s been challenging to juggle it all so this month it’s staying simple. While this means my next book progress will be delayed, I’m okay with that result. 

Explore new experiments and what's on the horizon for September

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Grow Your Life With Jason Scott Montoya, Atlanta Georgia
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