As freelancers, we work with companies to help them accomplish an objective. So, what does it look like when we’ve finished our work and arrived at the destination?
How can you easily curb back your social media usage?
Turn off the little red badge notification on your social media apps. You know, the little distracting red dot constantly calling you to open the app.
Do it on Twitter, Facebook, & Instagram. Yep, all of them.
That one change will decrease your time using social media, and it'll make it more enjoyable (look at all my accumulated notifications!) when you do sporadically use it. I also turned it off for my email app, so I’m not tempted to dive into work emails after hours.
Also, any red bubbles you simply ignore (because the number has grown to preposterous numbers) are good candidates for hiding the red badge app icon notification. If you're not responding to it, don't use it.
Alright, head over to your settings and remove those little red app bubbles.
I’ve been thinking about the most important metrics to track for growing this blog. Google Analytics and other similar marketing tools provide hundreds and thousands of options, but which are the bedrock of a successful online platform? And, what do these pillar metrics look like? What attributes do they have?
Steady, recurring, minimal management, & high leverage were four phrases that came to mind as important values for these highly important numbers. They acted as my guide to nail down the most important metrics.
In 2015, I wrote a blog post about my software toolbox. It got retweeted and drove a thousand visitors to my blog. But once the wave passed, almost none of them came back to the website and I didn't have a way to capture their email address at the time. If this unexpected quick success was the hare, the metric I'm seeking is the opposite of this, the tortoise. Slow and steady. Something I can truly rely on for growth.
The three metrics that came to the surface as the ones to monitor and grow were organic driven visitors, email list size, and returning users. Let's take a quick dive into each.
Explore the foundational metrics to building a digital platform