February 19th 2014: Best Content Of The Last Week
In case you missed it, my last post was on fighting, Click here to read it...
Here is the best content I consumed this past week...
Best in Sales & Marketing
"When you neglect to provide options, the client goes in search of something against which to compare your offering and its price point. It might be past experience, similar services from other firms or a host of other comparison points. By offering options, you move the question from “how do I know this is good value?” to “which of these is the better value?” The latter question is the one the brain is equipped to answer; the one you should be enabling your client to answer. (If the enormity of this point hasn’t hit you, you had better read these three paragraphs again.)"
Best in Decision Making
Deciding Not to Decide by Pete Wilson
"Making all of the decisions does nothing to help develop other leaders or make them feel like they’re an important part of the process and furthermore it continues to feed your self deception that you’re actually the smartest person in the room."
Best in Giving
Best in Wedding Proposals